Gamification
Engagér nemligs kunder gennem spil og interaktive elementer med dit brand i centrum.
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€0.00 tax excl.
Gamification lader dit brand engagere nemligs kunder på en helt ny måde gennem spil og interaktive elementer, hvor dit brand er placeret i centrum af oplevelsen. I stedet for passiv eksponering inviteres forbrugeren til aktivt at deltage, hvilket skaber højere opmærksomhed, længere interaktionstid og et mere positivt brandmindset. Den leg og involvering, formatet bygger på, gør oplevelsen mindeværdig og øger dermed brand recall mærkbart i forhold til traditionelle bannerformater. Gamification er særligt velegnet til kampagner, lanceringer og bredere brandopbygning, hvor målet er at skabe ægte engagement frem for blot rækkevidde. Samtidig er aktiviteten målbar: du kan følge interaktion og engagement og dermed dokumentere effekten af indsatsen. Når du vil differentiere dit brand, skabe positive associationer og få forbrugeren til at bruge tid sammen med dig, er gamification et stærkt og legende værktøj.
Fordele:
• Aktiverer kunderne med en sjov og interaktiv brandoplevelse
• Forlænger eksponeringstiden og øger brand recall
• Idéelt til lanceringer, kampagner og brandopbygning
• Skaber målbar interaktion og engagement
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These guidelines apply to all creative materials submitted for placements booked through COOP Retail Media. Materials that do not meet these requirements may be rejected or delayed, which can affect delivery within your selected Ad Schedule.
General principles
- Keep the message simple and focused — one clear idea per creative
- Design for fast comprehension; shoppers engage briefly
- Lead with the product, brand, or offer — not decorative elements
- Ensure strong contrast between text and background for legibility
- Avoid small text; minimum legible size depends on format and viewing distance
- Use high-resolution assets — no upscaling, no visible compression artefacts
Brand and product accuracy
- Product imagery must match the product being sold in COOP stores
- Pack shots, logos, and brand marks must be current and approved by the rights holder
- Pricing, offers, and claims must be accurate and in effect during the Ad Schedule
- Any claim requiring substantiation (health, environmental, comparative) must be documented on request
Legal and regulatory
- All materials must comply with Danish marketing law (Markedsføringsloven) and relevant EU regulation
- Alcohol, tobacco, nicotine, pharmaceuticals, gambling, and financial services are subject to additional restrictions — contact your COOP Retail Media representative before producing creative
- Advertising directed at children is subject to specific rules and restrictions
- Environmental and sustainability claims must be specific, verifiable, and compliant with the Danish Consumer Ombudsman's guidance
- Competitor brands, logos, and product names may not appear in creative without written permission
Technical requirements
- File format, dimensions, resolution, duration, and file size are defined per placement — see the individual placement's specifications
- Safe zones must be respected; avoid placing critical content near edges
- Video must be designed for muted playback unless the placement explicitly supports audio
- Looping content must transition cleanly without visible jumps
- Provide source files where required (logos, fonts, editable layouts)
Content restrictions
Creative must not contain:
- Offensive, discriminatory, or politically charged content
- Misleading, deceptive, or unverified claims
- Content that disparages COOP, its stores, staff, or other advertisers
- Shock tactics, graphic imagery, or content unsuitable for a family retail environment
- Religious or political messaging
- Imagery or language that exploits children, vulnerability, or insecurity
- Third-party trademarks or copyrighted content without documented rights
COOP brand integrity
- Creative must not imply endorsement by COOP or any COOP chain unless explicitly agreed in writing
- COOP logos, store names, and chain identities may not be used without prior approval
- In-store creative must align with the retail environment and not create confusion with COOP's own signage or communication
Submission and approval
- Submit materials by the material deadline for your selected Ad Schedule
- Allow time for review, feedback, and potential revision
- COOP Retail Media reserves the right to reject creative that does not meet these guidelines
- Approval of creative does not transfer legal responsibility — the advertiser remains responsible for the content, claims, and rights clearance of all submitted materials
