Flyers
Fysisk materiale (flyer, brochure, voucher) leveret hjem til kunden – minimumsoplag 25.000.
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€0.00 tax excl.
Flyers giver dig mulighed for at distribuere fysisk materiale om dit brand direkte til nemligs kunder – det kan være en brochure, en flyer, en voucher eller lignende. Materialet pakkes automatisk og leveres af nemligs egne chauffører sammen med kundens ordre, så det når hele vejen ind i hjemmet uden ekstra logistik fra din side. Minimumsoplaget er 25.000 enheder. Fordi materialet følger med en bestilt levering, rammer du købestærke forbrugere, der allerede handler dagligvarer online, og du placerer dit brand fysisk i deres hjem i et øjeblik med høj opmærksomhed. Det gør Flyers til et omkostningseffektivt alternativ til traditionel postkasseomdeling, hvor en stor del af materialet ofte går tabt. Formatet egner sig godt til at fortælle din historie mere udførligt, end et banner tillader, og til at aktivere med konkrete tilbud via fx vouchers, der kan drive efterfølgende køb.
Fordele:
• Placér dit brand fysisk i kundernes hjem
• Direkte distribution til købestærke forbrugere
• Omkostningseffektivt alternativ til postkasse-omdeling
• Fortæl din historie gennem flyer, brochure, voucher etc.
Read moreShow less Guidelines
These guidelines apply to all creative materials submitted for placements booked through COOP Retail Media. Materials that do not meet these requirements may be rejected or delayed, which can affect delivery within your selected Ad Schedule.
General principles
- Keep the message simple and focused — one clear idea per creative
- Design for fast comprehension; shoppers engage briefly
- Lead with the product, brand, or offer — not decorative elements
- Ensure strong contrast between text and background for legibility
- Avoid small text; minimum legible size depends on format and viewing distance
- Use high-resolution assets — no upscaling, no visible compression artefacts
Brand and product accuracy
- Product imagery must match the product being sold in COOP stores
- Pack shots, logos, and brand marks must be current and approved by the rights holder
- Pricing, offers, and claims must be accurate and in effect during the Ad Schedule
- Any claim requiring substantiation (health, environmental, comparative) must be documented on request
Legal and regulatory
- All materials must comply with Danish marketing law (Markedsføringsloven) and relevant EU regulation
- Alcohol, tobacco, nicotine, pharmaceuticals, gambling, and financial services are subject to additional restrictions — contact your COOP Retail Media representative before producing creative
- Advertising directed at children is subject to specific rules and restrictions
- Environmental and sustainability claims must be specific, verifiable, and compliant with the Danish Consumer Ombudsman's guidance
- Competitor brands, logos, and product names may not appear in creative without written permission
Technical requirements
- File format, dimensions, resolution, duration, and file size are defined per placement — see the individual placement's specifications
- Safe zones must be respected; avoid placing critical content near edges
- Video must be designed for muted playback unless the placement explicitly supports audio
- Looping content must transition cleanly without visible jumps
- Provide source files where required (logos, fonts, editable layouts)
Content restrictions
Creative must not contain:
- Offensive, discriminatory, or politically charged content
- Misleading, deceptive, or unverified claims
- Content that disparages COOP, its stores, staff, or other advertisers
- Shock tactics, graphic imagery, or content unsuitable for a family retail environment
- Religious or political messaging
- Imagery or language that exploits children, vulnerability, or insecurity
- Third-party trademarks or copyrighted content without documented rights
COOP brand integrity
- Creative must not imply endorsement by COOP or any COOP chain unless explicitly agreed in writing
- COOP logos, store names, and chain identities may not be used without prior approval
- In-store creative must align with the retail environment and not create confusion with COOP's own signage or communication
Submission and approval
- Submit materials by the material deadline for your selected Ad Schedule
- Allow time for review, feedback, and potential revision
- COOP Retail Media reserves the right to reject creative that does not meet these guidelines
- Approval of creative does not transfer legal responsibility — the advertiser remains responsible for the content, claims, and rights clearance of all submitted materials
